Readers Digest Equity Release
  • Info
  • We were approached by Readers Digest Equity Release service to make a response driven TV ad. Our in house research found that, as we suspected, the classic guide books (cookery, gardening etc) from the 70s and 80s are known and loved as trusted sources of household information. It was then a simple strategic step to link that trust to their equity release product.
  • Details
  • We shot two 60-second ads over three days in Buckinghamshire, even clearing the snow from the chilly outdoor locations! Early feedback from the client indicates that the ads are greatly outperforming their previous commercial.

    Client - Readers Digest Equity Release
    URL - readersdigest.co.uk
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