We were approached by Readers Digest Equity Release service to make a response driven TV ad. Our in house research found that, as we suspected, the brand was known and trusted as a source of information. Customers were reassured by its reputation and spoke highly of their experiences. It was then a simple step to use those experiences in a classic testimonial format that we knew would work.
We shot two 60-second ads over three days in Buckinghamshire, even clearing the snow from the chilly outdoor locations! Early feedback from the client indicates that the ads are greatly outperforming their previous commercial.