Look Fabulous Forever is a cosmetics brand aimed at older women. Our research showed us that women over 50 felt they’d become “invisible” in society. We wanted to make a statement that they needn’t feel that way – that the brand was on their side and understood their feelings
We used their customers as models; none of them had ever been in front of a movie camera before. And Anne Robinson came to the shoot with a BBC film crew to film us making the film!
Client - Look Fabulous Forever
URL - lookfabulousforever.com