When Great Ormond Street Hospital wanted to launch a weekly lottery competition, as a well-respected and famous charity organisation they had to carefully balance the benefits of a new income strand against the need to avoid tarnishing the image of the Hospital
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So when we created the online campaign to help launch the lottery we were always aware of the need to create excitement and fun around the play factor while still remaining “on brand”. We think we got there!
Client - Great Ormond Street Hospital URL - gosh.org
