Reader's Digest Equity Release - Lawn Tennis Association
We were approached by Readers Digest Equity Release service to make a response driven TV ad. Our in house research found that, as we suspected, the classic guide books (cookery, gardening etc) from the 70s and 80s are known and loved as trusted sources of household information. It was then a simple strategic step to link that trust to their equity release product.
This promotional video will be shown at upcoming grass court events hosted by the Lawn Tennis Association. The challenge was to convey the idea without using a voiceover while maintaining the original TV commercial's messaging and branding.