Direct Sight
  • Info
  • Direct Sight has a strong proposition – great value glasses including prescription lenses from as low as £19 We used one of the most common customer dilemmas when visiting an optician – which frame to choose – by saying they can have both we communicate value in an engaging way – it also allows us to show a variety of frames in the ad

  • Details
  • Shot within the full APA social distancing guidelines – a fascinating fact: the make-up department had to throw away each set of brushes after each make-up session for every artiste featured – the joys of working during the pandemic!

    Client - Direct Sight
    URL -

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