Direct Sight has a strong proposition – great value glasses including prescription lenses from as low as £19 We used one of the most common customer dilemmas when visiting an optician – which frame to choose – by saying they can have both we communicate value in an engaging way – it also allows us to show a variety of frames in the ad
Shot within the full APA social distancing guidelines – a fascinating fact: the make-up department had to throw away each set of brushes after each make-up session for every artiste featured – the joys of working during the pandemic!
Client - Direct Sight
URL - directsight.co.uk
