Changing gear.
A fresh approach to selling cars on TV.
Following an underperforming brand campaign, carwow approached us to create a more direct, sales-focused 30-second TV commercial that would clearly communicate the benefits of its car-buying comparison service.
Fronted by Mat Watson, carwow's popular YouTube presenter and motoring expert, the challenge was to turn a potentially complicated buying process into something simple, engaging and persuasive.
Shot on green screen, we created a dynamic graphical environment around Mat, using animated car reviews, dealer locations, price comparisons and bold typography to bring the carwow proposition to life. The result was a fast-paced, visually compelling direct-response commercial that put the benefits front and centre, with a clear call to action designed to turn viewers into customers.
The work,
in detail.
