Under-performing DRTV ad? There could be a solution

By Mike Reynolds 10 March 2020

We know the feeling; you’ve spent a bunch of money on the production of the ad and now it’s not delivering the payback Over recent years we’ve been approached by a number of clients with this problem. And no-one wants to start spending on a new production, obviously

What we’ve been able to do in a lot of cases is diagnose what is fundamentally wrong and then on a shoestring budget, find ways to put it right

Sometimes the central message of the ad isn’t engaging enough. Or the ads have got confused between being a brand message and a buy message.

A lot of the time; some of the most fundamental “rules” of DRTV haven’t been followed, such as the placing of Call To Action prompts, the content of the CTA

Occasionally the tone of voice can feel wrong, or, and this is the worst sin, the production values are so over the top that they have masked selling benefits of the product or service

So we have recently launched our new FREE service – send us your under-performing DRTV ad, and any other information you think is relevant.

We’ll produce a short but actionable written report giving you the good news and the bad.

No charge. No obligation. What have you got to lose? Visit DRTV Tunep now