The Claims for Cars advertisement showcases five cars, each featuring a distinct sales message on their license plates. Throughout the campaign, the client's logo appears as genuine road signs, delivering natural brand exposure. By positioning the cars' license plates as the primary call to action, we created maximum memorability while real-world road settings provide authentic context for the automotive claims service.
We filmed road signs along the local motorway and quieter country roads around Buckinghamshire, then took our hero cars out for shoots in Beaconsfield and Marlow. The best part was a local garden centre kindly lent us some flowers completely free of charge to help with the production!
Claims For Cars
www.claimsforcars.com
