Setting the mood.

Filmed over two days in the middle of summer, this campaign marked the start of Dimplex’s push into direct-to-consumer television advertising for its Optimyst range.

With a full production crew — including a gaffer carefully shaping the light — we transformed our location into a warm, cosy winter evening, creating the perfect setting to showcase the atmosphere and realism of the fires. The creative centres on warmth, home and those everyday family moments that happen around the fire.

And helping to make it all feel properly lived-in was Rocky, our four-legged cast member, who joined the family around the fire and became a natural part of the story.

Combining lifestyle storytelling with a clear sales message, the campaign showcases the Optimyst range while giving viewers a direct route to purchase — bringing brand and response together in one piece of creative.