Driven to distraction.
A little creative thinking goes a long way.
Created for Claims for Cars, this 30-second TV commercial takes a playful approach to a serious subject, using familiar driving situations, personalised number plates and roadside signage to encourage motorists to check whether they could be entitled to compensation.
Our shoot took us around the roads of Buckinghamshire, with a GoPro mounted on the bonnet of our camera car to capture moving shots for the Claims for Cars logo sequences. A friendly local garden centre also came to our rescue, generously lending us a lovely selection of plants to fill the boot of one of our cars.
Combining practical location filming with clever graphics and a clear direct-response message, the result is a fast-moving commercial that makes the process of checking a potential claim feel simple, accessible and memorable.
The work,
in detail.
