Chemist Direct briefed us to create a launch TV campaign for the brand - we had already worked for Pharmacy2u, their sister company.
We recognised that we needed a classic online retailer approach that would reassure potential customers about possible concerns as well as the obvious benefits - so we created an ad structure that covered four key elements - CONVENIENCE, TRUST, CHOICE and VALUE
Despite COVID-19 we shot on location while observing all the APA guidelines. The end result is 2 x 30 secs ads and 2 x 10 second versions.
Chemist Direct
www.chemistdirect.co.uk