All clear skies.

For AllClear Travel Insurance’s sponsorship of Sky News Weather, we created a series of over 20 idents built around travel, sunshine and the reassuring idea of everything being “All Clear.”

Shot entirely in Hertfordshire, we found a house with all the character of a Mediterranean villa and transformed it into our own little corner of the South of France.

At the heart of the campaign is a travelling couple and a series of warm, playful exchanges, using the weather as a natural link to AllClear and the reassurance of travelling with the right insurance. That conversational approach runs throughout the original creative.

The result is a family of idents that feel relaxed, sunny and unmistakably holiday — even if the Mediterranean was actually a little closer to home.